Air Canada has revealed details of its transformed loyalty program including credit card benefits to members. They intend to launch the new program on November 8, 2020.
Regarding the new program, Calin Rovinescu the President and Chief Executive of Air Canada said “Air Canada promised an outstanding new Aeroplan that would be among the best travel loyalty programs in the world, and we are fulfilling that promise. The new Aeroplan program, which has been extremely well thought through, has been eagerly anticipated as a key driver of our ongoing transformation, this is more important than ever, as airlines compete to earn and retain customer loyalty in a rapidly changing environment”.
The transition is set to be seamless including keeping existing Aeroplan membership numbers and existing balances of miles will be honoured on a one-to-one basis. All Aeroplan credit cards will continue earning Aeroplan points.
Mark Nasr, The Vice President of Loyalty and eCommerce at Air Canada said “Since we announced our commitment to improving Aeroplan, we’ve been listening to feedback from more than 36,000 consumers; we’ve benchmarked against loyalty and frequent flyer programs from around the globe, and we’ve completely rebuilt our digital infrastructure. The result is a truly responsive and flexible loyalty program delivering a more rewarding experience so that members can travel more and travel better”.
Some of the Improvements you can expect:
Aeroplan continues to offer 6 membership levels. Aeroplan Debut, Aeroplan 25K, 35K, 50K, 75K, and super Elite.
Improvements beginning in 2021:
The new redesigned Aeroplan credit card offers Air Canada travel perks including earning rewards more quickly.
Entry-Level – The primary cardholder can redeem flights for fewer points with preferred pricing on flight rewards. Members earn more when they spend directly with Air Canada and pay with their Aeroplan credit card.
Main-Level – offer the same as above plus a free first checked bag for the member and up to 8 companions travelling on the same reservation.
Premium-Level – offers the above benefits plus access to Maple Leaf Lounge and Air Canada Café. Plus priority boarding and priority check-in.
Secondary cardholders – Enjoy a free first checked bag, access to the lounge and priority airport benefits when travelling on their own. (this is an industry first).